SB 70

Abstract

Amends the Liquor Control Act of 1934. Provides that the act by a manufacturer of directly or indirectly offering or providing coupons to consumers that are redeemable at or through a retailer or third-party agent does not constitute a violation under the Act if certain conditions are met. Provides that a coupon may require the purchase of one alcoholic liquor product to obtain a full or partial discount on a separate alcoholic liquor product; may be offered as part of a retailer loyalty program or awards program; may include nonalcoholic products; and may be offered by a manufacturer to a consumer for a discount on a purchase from a licensed on-premise or off-premise retailer. Provides that on and after January 1, 2024, manufacturers shall not offer paper coupons that require a consumer to present the paper coupon to the retailer at the time of purchase to obtain the discount. Contains provisions concerning definitions; consumer promotions; notice of consumer promotions to the Illinois Liquor Control Commission; recordkeeping; State Commission enforcement of policies, rules, or statements of general applicability; and other provisions. Effective immediately.