SB 999

Bill Subjects

Abstract

Under existing law, a person who knowingly uses another's name, voice, signature, photograph, or likeness, in any manner, on or in products, merchandise, or goods, or for the purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods, or services, without that person's prior consent, or, in the case of a minor, the prior consent of his or her parent or legal guardian, shall be liable for any damages sustained by the person or persons injured as a result thereof and for the payment to the injured party of any profits attributable to that unauthorized use. An action for the unauthorized commercial use of a person's image or name must be brought within 2 years of its publication. This bill would provide that a claim seeking damages, injunctive relief, or both for the unauthorized commercial use of a person's name, signature, photograph, or likeness on an Internet Web site may be brought at any time.